Benefits of Twitter to your Business
Being a Twit is the new Clever. Businesses are learning how Twitter can benefit them
- Promote your products, brand and services regularly for free
- Be part of a Twitter search directory that is used constantly by searchers
- Listen to your competitors
- Engage with your audience
- Conduct research and ask questions
- On-hand expertise within the same industry
- Automate with your website and your other Social Media
- Build up ‘followers’ quickly
- Become part of a useful community around your subject
- Be creative and benefit
Twitter has worked for Joe PubClick and everyone is talking about it, if not actually using it themselves. But what exactly is it and what business benefits can it bring?
Joe PubClick has had success in managing and developing Twitter accounts for various businesses of all sizes across a variety of industries.
Contact Joe PubClick today if you believe we will be able to assist you in achieveing the right networking and community model for your social media.
What is Twitter
Twitter is a form of micro-blogging (140 characters or less) and provides a simple platform to publish ‘Tweets’, what you are up to, your status or mood, or what you might be thinking about. Twitter encourages you to do this regularly.
Who follows me on Twitter?
Anyone with a Twitter account can follow you if you have set it up as Public. Twitter sends you an email notification when someone starts following you and you can choose to block that person if you wish.
Who can I follow on Twitter?
You can follow anyone who has a public account. People with private accounts will have to approve you before you can get their tweets.
As you may have guessed Twitter is shifting and continually evolving. Businesses are now realising the role Social Media & Networking such as Twitter can play in strengthening their business. It is now fast becoming a platform for Advertising, Promotion and Selling. A vital and influential Marketing tool for any business. Joe PubClick is helping businesses understand the benefits and is managing multiple Twitter accounts and seeing positive returns for it’s clients.
Should I use Twitter for my Business?
Individuals use Twitter for many things; to share, network, for fun, complain, publicise, the list goes on. The question Joe PubClick likes to pose is, how can you use it to benefit your business?
Use Twitter as your ears
Any business needs feedback. Twitter will provide you with what people are saying about you, your brand, product, service or concept. You can conduct some great research for free using this platform. You do not need a Twitter account to monitor a conversation you may be interested in. You do this by using the Twitter Search.
From here you can set up an RSS feed that will provide you with updates from that chosen conversation straight to your favorite RSS reader. Another method of doing this is using Hash Tags or #tags. Hash Tags are used to emphasis a keyword or buzz word relevant to the topic – for example; #Free or #Promotion. Providing this technique is not over cooked – Twitter will assign more relevance and weight to these words and index them in it’s search. Therefor it becomes easier for someone to find your tweet in a hurry by searching for specific words.
Contributing as much as possible with Useful information
Twitter is a two-way street. You will get more from Twitter if you give more than you take. Your input is valuable and will strengthen your networks, the over all community and therefore increase the likelihood of conducting business in some form with the people you follow or follow you.
- Set up an account using your company name.
- Respond directly and quickly to questions and offer useful information. Keep your tweets fresh and up-to-date or it will be old news before you have tweeted!
- Publish your Twitter feed on your website and think of ways to encourage people to follow you.
Remember Twitter is a Live feed to real people all wanting to succeed in business. Twitter is a great opportunity to build a strong network of potential colleagues that could well have a significant impact on your revenue.
Below is listed some of the reasons why all businesses, of any size or belong to any industry, should be on Twitter.
- Search Engine Optimization (SEO)
Your business name associated to your Twitter account will be visible to Google and therefor indexed. This in itself is worth its weight in gold. Depending on the relevancy score of your tweet to the topic at large, Google may also begin to index your individual tweets. This is undoubtedly a key reason for businesses to be on Twitter. - Brand Awareness
Whether you already have a foothold in the market place or not – don’t look a gift horse in the mouth and captilise on this superb free promotional tool to raise the profile of your brand. Perfect for businesses just starting out. The important thing to remember is that your tweets extend further than to your immediate followers as they have followers too – the actual audience and potential reach is vast. - Product Launch/Testing
Twitter lets you freely promote your product. Create initial interest and then raise profile by shouting about it and ramming home the benefits. If people are the slightest bit interested they will follow you (as what harm can it do) if it is not for them may choose not to follow you or unfollow you – big deal – you could look at it as a form of database cleansing. - Drive Traffic to your Website
Link your Twitter account to your surrounding websites. Joe PubClick can set this up and manage this on a periodic basis. The more automated the process can be the more efficient your tweets will become. Any tweets you send should really appear on your news section of your website. If this is done regularly Google will start to reward you too by placing you higher in the search result pages. - Brand Monitoring & Research
Monitor your competitors from your computer and save time and money on extensive research. This could be your only reason for signing up. - Find Employees or Extra Resource
Use Twitter to promote and recruit for free. Perhaps you are looking for specific expertise? Twitter is ideal for searching and will save you money by saving you valuable time. Your future employees could only be a tweet away! - Announce Events/Promotions/Products/Services
Used correctly, Twitter is an effective tool for announcing upcoming events (webinars, sales), new product launches, new services and more. Get the word out and provide video or page links for more information. - Meet Industry Peers – Support, Advice & Knowledge Base
Network with like-minded professionals, meet new people who are interested in your business or service and keep an eye on what your competitors are doing. - Customer Service
Augment your Customer Service or Customer Care departments with Twitter. Providing educational and reactive, helpful tweets and action help create customers for life! - Let us know if you can think of any more reasons to join Twitter
Provide your thoughts on why businesses should be on Twitter.
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