What is Joe PubClick?
Joe PubClick is a free online local advertising business and local retail directory with a refreshing difference. www.joepubclick.co.uk offers a free search engine optimised platform for local businesses to advertise and promote themselves from. It also provides a free search engine optimised search directory for local consumers so they can, at a glance, discover all the local special offers, price promotions, great discounts and unmissable events in their high street, surrounding villages, towns and cities.
What are the immediate benefits?
Joe PubClick is set to boost local communities by making it’s consumers aware of all the retail and business promotions that exist in their vicinity and surrounding areas. Local businesses will enjoy greater exposure to a wider audience and consumers will benefit from a variety of ways in which they can save money or receive value for money.
And the wider benefits…
A useful directory for visitors and tourists to the local community.
Imagine this…
Your family has come to visit the quaint and historic seaside town of Whitstable for the weekend. You arrive earlier than planned and have a little time to plan where you are going to stay for the duration…
…You vist whitstable.joepubclick.co.uk on your Iphone or nearest Wi-Fi point and choose ‘Whitstable‘ from the list of participating towns. You look under the category ‘Going Out‘ and notice a B&B that is offering 15% off their usual £65 per night family suites. This is an excellent start to your visit.
You then begin to plan where you’re going to have lunch…
…You know that Whitstable is famous for it’s seafood, and in particular it’s oysters, and you fancy some local cuisine…
…Again you turn to whitstable.joepubclick.co.uk and this time you glance under the category ‘Food & Drink‘. Much to your delight you find a restaurant near the harbour end of town who are offering a 2 for 1 on their main menu, as well as a varied menu for the children – Happy days!
You conclude your afternoon by popping into a participating boutique in the high street because they are offering 10% off ladies clothing. You find the website so useful that you book mark the website for future use and hope that the next town or city you visit is also participating on www.joepubclick.co.uk.
A useful directory of participating local trades…
Perhaps you urgently need a mechanic in the early hours of the morning to avoid missing your flight. Under the category of ‘Trades‘ on whitstable.joepubclick.co.uk you notice that there is an entry for a 24 hour mobile mechanic in your very town – perfect, problem solved!
What does Search Engine Optimisation mean?
Search Engine Optimisation or SEO is an ongoing process by which a number of techniques are implemented to improve your website’s visibility to Google’s Indexing System. For example if you are a Hair Salon operating in Whitstable, Kent, you would want Internet users to input ‘Hair Dressing Whitstable‘ into Google Search Engine and for your business to be found on the first or second page as a minimum. This is what Joe PubClick does for you – for free!
Local businesses benefit from free advertising and avoid SEO costs…
Online businesses and websites generally (typically those promoting a product or selling a service) spend a considerable amount of their marketing budget on SEO with website design and development firms. This is all in a desperate attempt to propel their domain name up the search results.
With your direct competition and similar business types equally competing hard for the same top-spots on Google’s search result pages, the process can become costly and at the very least hugely time consuming.
By registering your business on www.joepubclick.co.uk for free you are giving yourself a flying head start. You may already have a successful website, so you would be simply enhancing any exiting online promotion or campaign you have running.
How frequently will my business entry be found?
You will be found time and time again for your preferred search terms and keyword phrases which relate directly to your business, your products and/or your services.
You will not have to rely on potential customers going directly to www.joepubclick.co.uk. For example if you were looking for a mobile mechanic in Whitstable you could find this entry by inputting ‘Mobile Mechanic Whitstable‘ into Google’s search engine. This ensures a higher volume of traffic will reach the Joe PubClick website through search engine results as well as combined traffic through direct marketing of www.joepubclick and local promotion and perpetual use of whitstable.joepubclick.co.uk.
How does this benefit my business?
By registering on www.joepubclick.co.uk your business will automatically be visible and exposed to a wider local audience than you had before. Joe PubClick is marketed and branded at a local and community level so you will immediately benefit from increased local business. This could come from local consumers looking to save money and/or value for money or visitors to the area looking for great bargains, price promotions or unmissable events.
When will Joe PubClick be live on the Internet?
The first Joe PubClick site will be launched in Whitstable, Kent and the local promotional URL will be whitstable.joepubclick.co.uk. Nationally the promotional URL will be www.joepubclick.co.uk as the site grows through increased participation and Internet users become increasingly aware of it’s benefits.
www.joepubclick.co.uk will not only become the first port of call for business and retail special offers and promotions in your local community but when you are away visiting other participating towns and cities too!
How does this benefit Joe Public?
As part of your free directory entry you will be encouraged to leave a promotional offer of some description. This may come in the form of a percentage discount, a two-for-one (buy one get one free) or something else you feel is applicable to your business and will attract custom. This not only promotes your business for free but also offers a one-stop-shop for local consumers to look-up in an instance, all the special offers and promotions available to them on their own doorstop – this may only be a short walk or drive away.
You will have the flexibility of changing your free online advert whenever you like so Joe Public will get into the habit of checking the Joe PubClick website on a regular basis to see your special offers, promotions, discounts, unique selling points or main event you are actively promoting.
What will my free Joe PubClick online advertising entry look like?
Your free advert will take the form of a vertical oblong and will comprise of the following elements. All elements are fully editable and you will have some stylistic choices to make such as background colour and colour of text to enable you to communicate your exiting branding and maintain familiarity with consumers that already know you:
- Business Name
- Upload Logo or Choose Promotional Offer
- Business Description
- Hours of Business (optional)
- Contact Details including Email Address
- Business Finder – Google Map
- Website link (optional)
- Facebook (optional)
- Twitter (optional)
- YouTube (optional)
- Podcast (optional)
- Other Social / Business Networking (optional)
- Promotional Offer 1
- Promotional Offer 2 (optional)
- Promotional Offer 3 (optional)
- Email a Friend (optional)
Are there any added bonuses to having a free directory listing?
Yes, you will benefit from an ‘inbound‘ link to your own website which search engines such as Google, Yahoo and MSN will rank you higher in their search result listings as a consequence. Directories by their very nature are ranked high by search systems such as Google as they draw in a lot of traffic and are heavily book marked.
Will I know if people have viewed my free online advert?
Yes, every registrant will receive statistical data on how their free directory listing is performing. For example how many views has the page had, how many click-throughs your entry has had, and how many of those have lead to a visit to your website. All this useful information will be available at a glance and updated automatically as activity takes place.
Where will my free advert appear within the Joe PubClick website?
Your free business advert will appear within a category you choose from a list during the free registration process. Typically the categories will be as follows but some towns or cities may incorporate less or more categories depending on demand, and on the variance and volume of business type. Default categories are as follows:
- Animals
- The Arts & Design
- Clubs & Societies
- Estate Agents & Lettings
- Fashion & Accessories
- Finance & legal
- Food & Drink
- Going Out
- Hair & Beauty
- Health & Fitness
- Indoor Living
- Outdoor Living
- Students
- Trades & Tradesman
Every business, trade or service will identify with at least one of the above categories. Joe PubClick will even allow an entry to appear in multiple categories for increased exposure providing that it logical and will assist the site’s search tool rather than becoming a hindrance. For example, a restaurant in Whitstable may wish to appear in ‘Food & Drink‘ as well as ‘Going Out‘.
What can I offer Joe PubClick?
This is the question to ask yourself when you come to register your business for free. You will need to stand out from the rest by offering a cracking deal or eye-catching promotion. Joe PubClick will provide every registrant with the same editing tools but it will be down to you to make the best use of them. Give careful thought to what you can offer your local Joe Public on Joe PubClick – here are some ideas:
- % off Goods or Services
- Free Entry
- Free Drinks before 11:30
- Buy One Get One Free
- Free Promotional Gifts
- Money-Off Vouchers
- Free Prize Draw
This is too good to be true, there must be some cost involved?
No, As explained, to register an advert is free. You can only register one advert (one entry) per business but you can place that ad in multiple categories. You must use a valid email address to register your listing on Joe PubClick. This email should ideally be your business email. Some other email addresses are permitted but you must not submit further entries using another permutation of your email address.
Joe PubClick will constantly monitor the website for foul play and reserves the right at any time, without notice, to remove duplicate entries. Joe PubClick will almost always contact the advertiser to see if there is a fair work-around before removing the entry.
Promotion of the URL whitstable.joepubclick.co.uk, the general concept and communicating the Joe PubClick brand will be conducted locally. In the first instance it will be launched in Whitsable, to raise awareness and to communicate the benefits to local businesses, retailers and trades participating on whitstable.joepubclick.co.uk – not to mention all the benefits to the consumer.
The Joe PubClick advertising campaign may alter but will almost certainly include:
- Further information published on this website
- Flyers distributed to local businesses, retailers, trades and services
- Posters distributed to interested participants
- T-Shirts, badges, mouse mats and pens
- Local magazine and newspaper advertising
- Social networking
- Online exposure through other online facilities and blogs
- Local radio advertising
When the registration date is announced it will be on a first come – first served basis. Entries will not be alphabetically ordered or ordered in any other way. If you are the first plumber in Whitstable to register under ‘Trades‘ then it will be your entry that will appear at the top of your chosen categories.
There will be a period of 30 days from the launch date by which businesses, trades, retailers and services may register. After this period new advertisements may still be placed free of charge although they will appear under the first registered adverts as it is a strict first come first served basis for 30 days.
So when is the launch date for whitstable.joepubclick.co.uk and canterbury.joepubclick.co.uk?
Whitstable Town and Canterbury City will be the first areas in Kent to benefit from Joe PubClick. The promotional URL’s will be whitstable.joepubclick.co.uk and canterbury.joepubclick.co.uk. This will be the most direct way to access your participating town’s or cities promotions, special offers, discounts or unmissable events. Participating local businesses, trades, retailers and services will be able to register their entry from the first of September (01.09.09). Remember the top spots will be determined on a first come – first serve basis so be quick and secure a highly visible position on www.joepubclick.co.uk for a guaranteed minimum of 30 days.
Joe looks forward to seeing your entry on the 1st of September 2009
Register by Choosing Your Town or City below:
